promotional strategies by Skechers
Skechers Skechers designs, develops and markets a range of lifestyle and p erformance footwear, apparel and accessories for adults and children; brands include Skechers Uno, D'Lites, Max Cushioning, Workout Walker, the charity line Bobs , Our Planet Matters , Mark Nason, Skechers Work , Go Walk, Go Run and Go Golf . Since 2020, select shoes have utilized Goodyear rubber. How does the company create awareness of its product? In Singapore, Skechers works with key opinion leaders (KOLs) and bloggers to promote its shoes. It partnered with Shape Run to market its brand to families. In terms of seeding, Skechers works with sports athletes, mummy bloggers and fashion influencers to promote its shoes at events. Currently, the brand has enlisted celebrities such as Vincent Ng, Hanli Hoefer, Jamie Yeo and Joscelin Yeo to propel its name even further. How does the company get consumers to try its product? Skechers owned st